Girl Power
Feb01

Girl Power

    Why are so many women choosing to turn their back on traditional careers to start their own business When you think of an entrepreneur most people think of Mark Zuckerberg, Elon Musk or Richard Branson. But the start-up landscape is changing and business is no longer the ‘boys’ club’ it once was. Research from Start-Up Muster shows that one of the fastest growing demographics in the start-up space is women aged 35...

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Six Last Minute Tips
Feb01

Six Last Minute Tips

    The financial year for New Zealand businesses finishes on the 31st of March and can be a stressful time for many business owners. Research has shown that many owners will be pulling all-nighters and missing out on time with friends and family in order to complete their compliance obligations. MYOB national sales manager and chartered accountant, Scott Gardiner, says that it is easy for small business owners to leave...

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Five Tips to Avoid a Cash Flow Hangover

Obviously the Christmas-New Year break is a wonderful time of the year, but when it comes to cash flow in the New Year, seasonal cheer can turn into a nasty hangover if businesses are not prepared. Accounting software provider MYOB has five simple tips for avoiding the cash flow crash that will help mitigate the impacts of business seasonality. 1. Make hay while the sun shines “During peak times, we see countless businesses crammed...

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New Year, New You – But for How Long?
Feb01

New Year, New You – But for How Long?

    Each New Year seems to offer complimentary motivation for change. The trick is making the most of this ‘free energy’ by forging positive behaviours before it wanes. Think of your NY resolution as the cake and goal setting the ingredients – winging it might turn out alright on occasion, but having the right ingredients increases your chances exponentially. Here are some goal-setting ideas for when it comes to tackling the...

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Market Shaping
Nov02

Market Shaping

    Companies need to shape, not predict, the market. Instead of just gradually improving or creating new products and services, businesses now need to look at everything that impacts on what they make and how it is used – and shape that wider ecosystem.  Nearly always, this will involve collaborating with other firms and players – sometimes even with competitors. It’s called “market-shaping” or “market innovation”....

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Seven Simple Rules for Finding Success in Australia
Nov02

Seven Simple Rules for Finding Success in Australia

    What do you get when you blend the insights of a digital entrepreneur with the discipline of traditional marketing? You get a company called Aamplify, a darling of marketing across Australasia. By any measure, the meteoric rise of Aamplify over four years in New Zealand and Australian markets has been a success. Now employing 25 people in Auckland, Sydney, and Melbourne, Aamplify could be truly said to understand the...

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