Making Effective Messages

By Melinda Collins   In sport, most amateurs stumble along grabbing the occasional win with no clear action plan. Professionals, on the other hand, march in with an effective strategy and take out the game. In business, as with sport, strategy can make all the difference. When promoting your business, this strategy is known as marketing. As simple as this seems, it is still where confusion is often found. Advertising is a single...

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Paying For Performance

By Melinda Collins   ‘You can’t manage what you can’t measure’ is an adage that has been around since forever. One of the most common, and increasingly controversial, manifestations of a connection between measurement and management, is performance-related pay (PRP). It’s not a new concept. Ever since ancient Mesopotamians were paid by the basket for picking olives, there’s been some variation of incentive...

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Face Off

By Sandy Galland   Business, like life, is about making powerful and positive first impressions. Taking your brand to the market place is the same — you have a nano-second where you can capture the eye of potential customers. If a customer likes what they see right away, they are likely to engage and spend. So how do you capture someone’s attention? For many, using a face is the preferred option. You want to establish a person...

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R&D

By Kate Pierson   New Zealand is world renowned and respected for its beautiful landscape, Kiwi ingenuity and green fingers when it comes to recycling and sustainability. Yet behind this pristine facade, the lifeblood of New Zealand and backbone to the economy — our businesses — are falling short. In turn, New Zealand is starting to fall behind and more than 78,000 Kiwis are leaving annually to seek better employment...

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Show And Tell

By Kate Pierson   When a trade show’s aisles are inundated with frantic foot traffic, eager eyes are surveying the surroundings, concept-hungry minds are contemplating commercial options, and you’re in the background at your stand thinking, ‘I’m here, pick me, pick me!’ – it’s perfectly acceptable to utilise attention-seeking tactics to attract your marketshare. And by this inference, we...

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Talent Wars

By Melinda Collins   The war for talent refers to an increasingly competitive landscape for recruiting and retaining talented employees – quite simply, a job seekers market. But with an economy slowly but surely improving, is this game, set and match for the war for talent? Logically, it makes sense; part and parcel of a recession are cutbacks, redundancies and a glut of people on the job market – an employers market,...

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