Tools & Tactics

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Arrested Development

Posted by on 10:20 pm in Tools & Tactics | 0 comments

Arrested Development

By Kate Pierson In life we are taught that winning is not everything and that in the face of competition, mustering up a ‘do my best’ attitude and playing with this spirit, irrespective of the outcome, is what really counts. Whether its emulous characteristics befriend your own aspirational nature, or have you seeking security in the sanctuary of the sideline, the concept of competition is ingrained in human existence. Cemented in tradition, competitiveness has been crystallised in local, national and international events and practices. And...

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A Toast To The Region

Posted by on 10:18 pm in Tools & Tactics | 0 comments

By Bridget Gourlay Tourism – is there a more enjoyable way for a region to make money? Just nab visitors from around the world and present a place where they want to spend time (and subsequently dollars), experiencing the sights and sounds, past and present, all the while getting to know the locals. Groups from the Hawke’s Bay think so, and a recent tourism think tank consisting of 20 creative thinkers and entrepreneurs with investments in Hawke’s Bay met earlier this year to see how they could attract more regional visitors. The...

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After The Party

Posted by on 10:17 pm in Tools & Tactics | 0 comments

By Kate Pierson The largest agricultural exhibition in the Southern Hemisphere has, as things tend to do, come and gone – so the question is how well did the 42nd rendition of Fieldays, and its revamped formula, function? In case you missed it, Fieldays ran from June 16-19 at the Mystery Creek Events Centre in the Waikato. Supported by strategic partners; the National Bank and the University of Waikato, opening day saw 26,118 inquisitive Fieldayers explore the interactive exhibitions areas – a substantial increase on last year’s...

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Deathly Designs

Posted by on 10:16 pm in Tools & Tactics | 0 comments

Deathly Designs

By Bridget Gourlay Andrew Hubbard works at his IT job during the day, comes home and spends the evening at home with his partner Tamara, an economist. Instead of watching TV or playing a board game the two of them sit down and work on their coffins. Not ‘their’ coffins – they haven’t built them yet. The pair started their own business called Final Furniture a few years ago after a family funeral where Hubbard’s father built his brother a coffin made of recycled timber with “round, soft” features that “struck a cord...

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Treasuring Complaints

Posted by on 10:14 pm in Tools & Tactics | 0 comments

Why complaints are something to treasure By Allison O’Neill Complaints are a magnificent thing — if you are prepared to address them properly. They give you an amazing branding opportunity to really WOW your customer. It is said an unhappy customer will tell 10 others about their bad experience whereas a happy customer will only tell one person. That alone is a good reason to sort your complaints systems. If you don’t take the time to think about them, you may end up slung around the media for the wrong reasons. A good example is ex-Virgin...

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Thinking Ahead

Posted by on 10:13 pm in Tools & Tactics | 0 comments

By Melinda Collins There’s an adage which says ‘fail to prepare, prepare to fail’. The message espouses the virtues of making plans and acting on them. While that’s hardly revolutionary, it couldn’t be more true if it tried. But the trouble is, it’s not always that simple and the catch for businesses can be ensuring short term goals don’t undermine long term targets. While making tactical decisions that reap instant rewards is a no-brainer from a bottom line perspective, the conundrum faced is whether these very decisions are hurting long...

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Strategies For Growth

Posted by on 10:12 pm in Tools & Tactics | 0 comments

Strategies For Growth

By Kate Pierson It requires time, patience, energy, dedication – and not necessarily in that order. No, we are not talking about a blossoming relationship, family network, or a developing child. But, if your business sprang to mind when considering the port of call for these tactical traits, you’re right. Because a business is like a living entity, it needs these things to survive. But unlike a human being on the evolutionary journey through life, its growth in size, maturity, efficiency and capability is not a natural given....

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Liar, Liar

Posted by on 10:10 pm in Tools & Tactics | 0 comments

Liar, Liar

It’s OK to embellish your fishing tales, but reel in your storytelling creativity when it comes to compiling your CV. We are all proud of our achievements and quite rightly so. But some of us have been known to embellish our achievements and qualifications to gain a certain job. The latest www.myjobspace.co.nz poll revealed almost 40 percent of us lie about our employment history in a job interview. Sometimes we get away with it, sometimes we don’t. If you have been following the news you will know that the former chief of Immigration Mary...

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Frontline Fix

Posted by on 10:08 pm in Tools & Tactics | 0 comments

Frontline Fix

By Sandy Galland Headlines constantly scream bad news on the topic of customer service: Poor work culture and a lack of workplace leadership is costing the New Zealand business sector more than $2.6 billion a year, says a survey conducted this year Thousands of workers in New Zealand are actively disengaged, costing us more than $3.6 billion per year, according to a Gallop survey. Eighty-four percent of customers who had a negative customer experience with a company said they had spread the word about the negative experience, while 87 percent...

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Calling cold

Posted by on 10:07 pm in Tools & Tactics | 0 comments

Calling cold

By Melinda Collins The winds of change are sweeping across the business landscape and companies up with the play will already be gearing up for a revival. However, before the global financial meltdown, prospective clients sought you out and selling often meant kicking back as sales fell into your lap. Retail, once relying simply on foot traffic, has suffered an almost lethal blow. Mapping out the path to recovery, according to E-ideas managing director Assia Salikhova, is the cold call. “Cold calling has been growing in popularity since the...

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