Issues

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Face Off

Posted by on 3:04 am in Issues | 0 comments

By Sandy Galland   Business, like life, is about making powerful and positive first impressions. Taking your brand to the market place is the same — you have a nano-second where you can capture the eye of potential customers. If a customer likes what they see right away, they are likely to engage and spend. So how do you capture someone’s attention? For many, using a face is the preferred option. You want to establish a person who will become instantly identifiable with your product or service. So how do you do this? Do you become the...

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R&D

Posted by on 3:03 am in Issues | 0 comments

By Kate Pierson   New Zealand is world renowned and respected for its beautiful landscape, Kiwi ingenuity and green fingers when it comes to recycling and sustainability. Yet behind this pristine facade, the lifeblood of New Zealand and backbone to the economy — our businesses — are falling short. In turn, New Zealand is starting to fall behind and more than 78,000 Kiwis are leaving annually to seek better employment opportunities offshore. Studies by the Ministry of Research, Science and Technology (MoRST) have shown that investment in...

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Show And Tell

Posted by on 2:40 am in Issues | 0 comments

By Kate Pierson   When a trade show’s aisles are inundated with frantic foot traffic, eager eyes are surveying the surroundings, concept-hungry minds are contemplating commercial options, and you’re in the background at your stand thinking, ‘I’m here, pick me, pick me!’ – it’s perfectly acceptable to utilise attention-seeking tactics to attract your marketshare. And by this inference, we don’t mean you should jump up and down waving your hands in the air, or use loud and overly-colourful...

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Talent Wars

Posted by on 2:39 am in Issues | 0 comments

By Melinda Collins   The war for talent refers to an increasingly competitive landscape for recruiting and retaining talented employees – quite simply, a job seekers market. But with an economy slowly but surely improving, is this game, set and match for the war for talent? Logically, it makes sense; part and parcel of a recession are cutbacks, redundancies and a glut of people on the job market – an employers market, right? Unfortunately not, recruitment specialist Hays managing director Jason Walker says. In today’s...

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Pedestrian Power

Posted by on 2:38 am in Issues | 0 comments

Pedestrian Power

By Bridget Gourlay   Wellington’s Golden Mile is getting a bit of a re-jig, but its future 10 or 20 years from now is what’s being actively debated as it’s one of the main issues in this year’s local body election. Property tycoon Sir Bob Jones says he will put up a mayoral candidate on the platform of an exclusively pedestrian boulevard. This means no buses and no trams, just pedestrians and possibly a light rail train system. In the 1970s Sir Bob famously supported Carmen, a transsexual brothel owner, as a...

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Fifteen Percent

Posted by on 2:36 am in Issues | 0 comments

By Kate Pierson   In New Zealand, Goods and Services Tax (GST) and the figure 12.5 percent have long gone hand in hand — but that’s all about to change. The 2010 Budget announcement that GST will rise to 15 percent effective from October 1, confirmed the speculatory whispers preceding this legislative adjustment. And, going by the influx of public protests and the flash of political claws in the democratic arena, this decision spells controversy. But the more pressing question on everyone’s lips is, will the GST rise affect small to...

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Wonder On The Waterfront

Posted by on 2:33 am in Issues | 0 comments

Wonder On The Waterfront

Wellington Westpac Stadium is where the worlds of rugby, rock and recreation collide to form a cultural and social entertainment realm like no other. It is the zone in which the presence of international personalities attracted by the stadium’s world-class facilities, draws in multicultural crowds, that line the walls like an international tapestry.  And if the stadium’s walls could talk, no doubt they would have many a colourful story to tell. Officially opened on January 3, 2000, this year marks a decade of the Westpac Stadium successfully...

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Investing in Food’s Future

Posted by on 2:28 am in Issues | 0 comments

By Bridget Gourlay   The Bay of Plenty has long been called the ‘fruit bowl’ of the country with significant kiwifruit, avocado, apple and feijoa plantings injecting millions into the national economy each year. Harnessing the economic power of this industry and ensuring it’s not neglecting emerging trends is the goal of industry group Food Bay of Plenty. One issue worth tackling is that the nutrients of fresh fruit and vegetables aren’t just being bought and marketed as food anymore. Take kiwifruit – it’s...

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Centre Of Attention

Posted by on 2:27 am in Issues | 0 comments

By Kate Pierson   It’s all about the pulling power. No, we’re not making reference to James Bond’s lady luring charisma, or any provocative or sensational gimmicks to command attention. Pulling power in this context is all about the strategic ambitions of one civic association striving to introduce a cultural campaign with magnetism. Working actively with the Hamilton City Council, on behalf of central business district companies to increase the pulling power of Hamilton’s city centre, the Hamilton Central...

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Lost In Translation

Posted by on 2:26 am in Issues | 0 comments

Lost In Translation

By Kate Pierson C u 2mo @ skool l8rz Was that acronym loaded, abbreviation based, colloquial communication lost on you? Did you find yourself, through squinted eyes, having to dissect each particle of meaning in order to translate the full idea of this chatspeak? Fear not, you’re not the only one on whom these code words are lost in translation. But if the global prevalence of this form of communication is a tell-tale sign of what’s to come – you, and the rest of modern civilisation, best be brushing up on your text lingo, because...

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