Turning Points
Jan10

Turning Points

One can envisage the likely curriculum vitae of someone who has crafted a significant business with 20 outlets nationwide, a 45 percent market share, an annual turnover of $28 million and 170 employees. It certainly wouldn’t be a high school dropout. But then when life gives him lemons, Steve Lange has always been one to make… an entire lemon empire. Melinda Collins sits down for a chat with the serial entrepreneur and creator of...

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Soft Landings
Jan10

Soft Landings

It’s said all you need is one original idea and you’re set for life. But what if you’ve got a good idea already, or an existing product and the rewards just don’t seem to be arriving? What might make all the difference is a larger market – in that case the Mecca of modern consumerism, commonly called the US domestic market, might be just the ticket. Trouble is – it’s a tough nut to crack. Not only can it be costly to get...

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Ready For Blast Off
Jan10

Ready For Blast Off

By Anthony Patrickson The idea of becoming airborne using a jetpack has captured people’s imaginations ever since the jet engine first appeared. Unfortunately, unless you’re James Bond or Buck Rogers, the realm of the imagination is where the idea’s firmly remained… until now. Glenn Martin and his team at the Martin Aircraft Company have brought the jetpack dream alive with the Martin Jetpack. Bringing the jetpack to reality was the...

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Selling Style
Jan10

Selling Style

By Melinda Collins  |  Photography by Chris Traill The basic premise of capitalism deems that a business’ prime objective is to sell goods or services to make money. But wouldn’t it be even better if you could get others to sell your goods or services while you sit back and reap the rewards? It is an evolution of the standard business model which has been legitimately plausible since the development of the franchise. New Zealand is...

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Paws For Thought
Jan10

Paws For Thought

By Davina Richards There’s one man from Rotorua who doesn’t need to fake or force his motivation when it comes to business. This entrepreneur is compelled to chase ideas like a cat chases its own tail and, more importantly, intends to see it through. His first company went into liquidation when he was just 23, but he says failure is what drives him. Fast forward 12 years and today he’s a force to be reckoned with. With a myriad of...

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Living Business
Jan10

Living Business

By Melinda Collins | Photography by Bryan Isbister from Creative Images Photography It was 1998 and Martz Witty was delivering his first ever major public speech to a group called American Singles Incorporated, entitled ‘How to achieve your personal and romantic goals in 1999’. Considering his impending divorce, it was an irony not lost on him – especially as his soon to be ex-wife was sitting in the audience. “I couldn’t hold my own...

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